{"product_id":"release-the-power-of-entangled-marketing-tm-book-sebastian-jespersen-9781942324034","title":"Release the Power of ENTANGLED MARKETING(TM)","description":"\u003cp\u003eEntangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today's lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.\u003c\/p\u003e \u003cp\u003eThe book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century's arm's-length relationships to the twenty-first century's Zero Degrees of Separation. The authors maintain that bottom-line results improve exponentially when brand and customer act as a one-plus-one twosome.\u003c\/p\u003e \u003cp\u003eThe ability to release the power of entangled marketing changes one's thinking about how marketing can work best in the digital age.\u003cbr\u003e \u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":52756457521425,"sku":"NIN9781942324034","price":17.95,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52821151285521,"sku":"NLS9781942324034","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781942324034.jpg?v=1763576247","url":"https:\/\/www.worldofbooks.com\/products\/release-the-power-of-entangled-marketing-tm-book-sebastian-jespersen-9781942324034","provider":"World of Books ","version":"1.0","type":"link"}