{"product_id":"resistance-is-useless-book-geoffrey-burch-9781841124698","title":"Resistance is Useless","description":"This book will show you how anyone can be persuaded to do anything.   Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to:     Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan.   Readership: General Business, customer service and sales.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535178047761,"sku":"GOR001514130","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50232647123217,"sku":"GOR013894689","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50973757636881,"sku":"GOR003523967","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51147747459345,"sku":"NIN9781841124698","price":24.95,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52456368177425,"sku":"NLS9781841124698","price":20.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1841124699.jpg?v=1751346209","url":"https:\/\/www.worldofbooks.com\/products\/resistance-is-useless-book-geoffrey-burch-9781841124698","provider":"World of Books ","version":"1.0","type":"link"}