Revolution In A Bottle
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Revolution In A Bottle by Tom Szaky
The amazing story of what Inc. calls The coolest little startup in America. While a freshman at Princeton, Tom Szaky co- founded a company that recycles garbage into worm poop, liquefies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertilizer is available in every Home Depot, Target, Wal?Mart, and more than 3000 other locations. It's a thrilling entrepreneurial success story-and just the beginning of what makes Revolution in a Bottle fascinating. Szaky argues for a new approach to business, an ecocapitalism based on a triple bottom line. Every business, he says, should aspire to be good for people, good for the environment, and (last but definitely not least) good for profits. He shows how the first two goals can help the third. Many companies brag about being environmentally-friendly. But no one does it as effectively as TerraCycle. Now they're also reusing garbage to create new products, from bird feeders to tote bags, and even engaging major companies like Kraft and General Mills to sponsor their waste streams. In the spirit of TerraCycle, this book will be printed on 100% recycled materials. About the Cover: This may look like a book jacket, but it's actually your very own upcycling container. Tom Szaky, founder of TerraCycle, is dedicated to eliminating the concept of waste. His firm works with other companies to collect and reuse nonrecyclable packaging and upcycle it into eco-friendly affordable products. And they want your help. One such company is Bear Naked(r), an all-natural food and lifestyle brand that has partnered with Terra-Cycle to operate the Bear Naked(r) Bag Brigade. This free program makes a donation to a school or nonprofit for every bag a participant collects. Now you can join in by using your book jacket as an envelope. See the back flap for instructions-it's easy. Then fill it with a used Bear Naked(r) granola bag and drop it in a mailbox to become a part of TerraCycle's eco- revolution Bear Naked(r) will even donate $1 to plant a tree in American Forests, up to $5,000. Offer expires 12/31/09 or after the first 25,000 copies are sold, whichever comes first.
Tom Szaky is the founder of TerraCycle (www.terracycle.com), an international company with upwards of 50,000 followers, which he started during his freshman year at Princeton University. Tom has personally won more than 100 awards for entrepreneurship; he blogs for the New York Times, Treehugger, the Huffington Post, and a number of other major websites. Tom is also the star of the National Geographic Channel TV show Garbage Moguls. And 15 Industry Leaders in Innovation and Sustainability Attila Turos, Former Lead, Future of Production Initiative, World Economic Forum
Christine Christie Todd Whitman, President, The Whitman Strategy Group; Former Governor of New Jersey; Former Administrator, Environmental Protection Agency
Jean-Marc Boursier, Group Senior Executive Vice President and Chief Financial Officer, Finance and Recycling & Recovery (Northern Europe), SUEZ
Scott Cassel, Founder and CEO, Product Stewardship Institute
Stephen Sikra, Associate Director, Corporate R&D, Procter & Gamble
Ron Gonen, Cofounder and Chief Executive Officer, Closed Loop Partners; Cofounder and Former CEO, Recyclebank; Former Deputy Commissioner for Recycling and Sustainability, New York City Department of Sanitation
Michael Manna, Founder and Managing Director, Organic Recycling Solutions
Chris Daly, Vice President, Sustainability, Europe, PepsiCo
Lisa McTigue Pierce, Executive Editor, Packaging Digest
Tony Dunnage, Group Director, Manufacturing Sustainability, Unilever
KoAnn Skrzyniarz, Founder and CEO, Sustainable Life Media, producers of Sustainable Brands
Raphael Bemporad and Liz Schroeter Courtney, BBMG
Virginie Helias, Vice President, Global Sustainability, Procter & Gamble
Lisa Jennings, Vice President, Global Hair Acceleration, Procter & Gamble
Christine Christie Todd Whitman, President, The Whitman Strategy Group; Former Governor of New Jersey; Former Administrator, Environmental Protection Agency
Jean-Marc Boursier, Group Senior Executive Vice President and Chief Financial Officer, Finance and Recycling & Recovery (Northern Europe), SUEZ
Scott Cassel, Founder and CEO, Product Stewardship Institute
Stephen Sikra, Associate Director, Corporate R&D, Procter & Gamble
Ron Gonen, Cofounder and Chief Executive Officer, Closed Loop Partners; Cofounder and Former CEO, Recyclebank; Former Deputy Commissioner for Recycling and Sustainability, New York City Department of Sanitation
Michael Manna, Founder and Managing Director, Organic Recycling Solutions
Chris Daly, Vice President, Sustainability, Europe, PepsiCo
Lisa McTigue Pierce, Executive Editor, Packaging Digest
Tony Dunnage, Group Director, Manufacturing Sustainability, Unilever
KoAnn Skrzyniarz, Founder and CEO, Sustainable Life Media, producers of Sustainable Brands
Raphael Bemporad and Liz Schroeter Courtney, BBMG
Virginie Helias, Vice President, Global Sustainability, Procter & Gamble
Lisa Jennings, Vice President, Global Hair Acceleration, Procter & Gamble
SKU | Unavailable |
ISBN 13 | 9781591842507 |
ISBN 10 | 1591842506 |
Title | Revolution In A Bottle |
Author | Tom Szaky |
Condition | Unavailable |
Binding type | Paperback |
Publisher | Penguin Putnam Inc |
Year published | 2009-05-07 |
Number of pages | 189 |
Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
Note | Unavailable |