{"product_id":"screw-business-as-usual-book-sir-richard-branson-9781591844341","title":"Screw Business as Usual","description":"\u003cb\u003eRICHARD BRANSON\u003c\/b\u003e, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet. \u003cp\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eAs he writes: \u003cbr\u003eIt's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, \u003ci\u003eScrew business as usual \u003c\/i\u003e-and show they mean it.\u003c\/p\u003e\u003cp\u003eIt's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.\u003c\/p\u003e\u003cp\u003eIt's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.\u003c\/p\u003e\u003cp\u003ePeople often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.\u003c\/p\u003e\u003cp\u003eBut my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that \u003ci\u003edoing good is good for business\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eDoing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, '\u003ci\u003eDo good, have fun and the money will come\u003c\/i\u003e.'\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49620615561489,"sku":"GOR012209170","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49888233062673,"sku":"GOR005835048","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49953065992465,"sku":"CIN1591844347VG","price":3.95,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51838740431121,"sku":"CIN1591844347A","price":4.39,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":52107078566161,"sku":"CIN1591844347G","price":4.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1591844347.jpg?v=1750894687","url":"https:\/\/www.worldofbooks.com\/products\/screw-business-as-usual-book-sir-richard-branson-9781591844341","provider":"World of Books ","version":"1.0","type":"link"}