{"product_id":"secret-of-the-cave-book-arthur-s-maxwell-9780816313174","title":"The Secret of the Cave","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eLearn to: \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDesign a successful business plan\u003c\/li\u003e \u003cli\u003eBudget for expenses and predict sales\u003c\/li\u003e \u003cli\u003eUnderstand the opportunities for your business\u003c\/li\u003e \u003cli\u003eTurn your business plan into a reality\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003ePlan for business success with this concise guide\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you're starting your first business or looking to brush up your entrepreneurial skills, \u003ci\u003eBusiness Planning Essentials For Dummies\u003c\/i\u003e gives you the key information you need to succeed -- from deciding what your business is really all about to building a long-term vision of where your company will go, and much more!\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGet your feet wet -- identify your strengths and let your plan take flight\u003c\/li\u003e \u003cli\u003eSeparate yourself from the pack -- understand your competition and establish your competitive advantage\u003c\/li\u003e \u003cli\u003eShow me the money -- create a start-up budget, calculate costs and plan for expenses\u003c\/li\u003e \u003cli\u003eAll about marketing -- define your target market, set sales goals and get a handle on customer service\u003c\/li\u003e \u003cli\u003ePut your plan on paper -- plug in the financials and set milestones for every step of the way\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eOpen the book and find: \u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to analyse competitor and industry trends\u003c\/li\u003e \u003cli\u003eAdvice on setting business goals\u003c\/li\u003e \u003cli\u003eHelp with understanding taxes and loans\u003c\/li\u003e \u003cli\u003eWays to figure out prices and forecast sales\u003c\/li\u003e \u003cli\u003eGuidance on different financial reports\u003c\/li\u003e \u003cli\u003eQuestions to ask before signing off on your plan\u003c\/li\u003e \u003cli\u003eLinks to downloadable online resources\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49608347844881,"sku":"GOR002133249","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50469301059857,"sku":"CIN0816313172G","price":6.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0816313172.jpg?v=1751169575","url":"https:\/\/www.worldofbooks.com\/products\/secret-of-the-cave-book-arthur-s-maxwell-9780816313174","provider":"World of Books ","version":"1.0","type":"link"}