{"product_id":"selling-air-book-bob-diamond-9780595477739","title":"Selling Air","description":"\u003cp\u003e\u003cb\u003eThe Perfect Book for Every\u003cbr\u003e Aspiring Radio Sales Professional \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUntil now, there has been no definitive guidebook on how to launch a successful career in radio sales. With \u003ci\u003eSelling Air\u003c\/i\u003e (radio talk for selling commercial time), Bob Diamond, a radio account executive with more than 20 years of achievement in the industry, provides comprehensive advice on how to get started.\u003c\/p\u003e \u003cp\u003eBob's clear, concise style tells you how to: \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake an informed choice about a career in radio sales\u003c\/li\u003e \u003cli\u003eFind a job that's right for you\u003c\/li\u003e \u003cli\u003ePrepare for your interview with a sales manager\u003c\/li\u003e \u003cli\u003eNavigate your way through your first few weeks on the job\u003c\/li\u003e \u003cli\u003eDevelop the selling and interpersonal skills unique to radio sales\u003c\/li\u003e \u003cli\u003eCreate strategies that ensure win-win customer relationships\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e. and much more, including Bob's top 10 tips that will help you maintain a positive attitude and a substantial income on a long-term basis.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eFOR MANAGERS \u003c\/i\u003e\u003c\/b\u003e Use this book to reduce the\u003cbr\u003e learning curve for interviewees and new hires\u003c\/p\u003e \u003cp\u003eThis fabulous book allows new salespeople to have a virtual two-year head start by showing them what works, what doesn't, and what they can specifically expect to happen. I hope this book ends up in the hands of every new or prospective radio sales rep. It will save everyone-managers and potential sales reps alike-a lot of headache . . . and heartache \u003c\/p\u003e \u003cp\u003e\u003cb\u003eWill Stanley\u003cbr\u003e Radio Station Owner\u003cbr\u003e Red Hook, NY\u003c\/b\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51208854569233,"sku":"","price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51208860270865,"sku":"NIN9780595477739","price":15.95,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52352974684433,"sku":"NLS9780595477739","price":17.29,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53347226812689,"sku":"CIN0595477739VG","price":4.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0595477739.jpg?v=1751104890","url":"https:\/\/www.worldofbooks.com\/products\/selling-air-book-bob-diamond-9780595477739","provider":"World of Books ","version":"1.0","type":"link"}