{"product_id":"selling-of-pres-68-book-joe-mcginniss-9780671270438","title":"Selling of Pres 68","description":"What makes you cast your ballot?\u003cbr\u003eA Presidential candidate or a good campaign?\u003cbr\u003eHow he stands on the issues or how he stands up to the camera?\u003cp\u003e\u003cb\u003eThe Selling of the President\u003c\/b\u003e is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHarry Treleaven, the first adman to suggest that issues bore voters, that image is what counts\u003c\/li\u003e\n\u003cli\u003eRoger Ailes, a PR man who coordinated the TV presentations that delivered the product\u003c\/li\u003e\n\u003cli\u003eFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President\u003c\/li\u003e\n\u003cli\u003eAnd the candidate, Richard Nixon himself--a politician running on television for the highest office in the land\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49511477149969,"sku":"GOR009826210","price":16.49,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51899270136081,"sku":"CIN0671270435G","price":6.63,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53440023363857,"sku":"CIN0671270435A","price":4.48,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0671270435.jpg?v=1751360247","url":"https:\/\/www.worldofbooks.com\/products\/selling-of-pres-68-book-joe-mcginniss-9780671270438","provider":"World of Books ","version":"1.0","type":"link"}