{"product_id":"selling-of-the-president-book-joe-mcginniss-9780140112405","title":"The Selling of the President","description":"What makes you cast your ballot?\u003cbr\u003e A Presidential candidate or a good campaign?\u003cbr\u003e How he stands on the issues or how he stands up to the camera? \u003cp\u003e\u003cb\u003eThe Selling of the President\u003c\/b\u003e is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHarry Treleaven, the first adman to suggest that issues bore voters, that image is what counts\u003c\/li\u003e \u003cli\u003eRoger Ailes, a PR man who coordinated the TV presentations that delivered the product\u003c\/li\u003e \u003cli\u003eFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President\u003c\/li\u003e \u003cli\u003eAnd the candidate, Richard Nixon himself--a politician running on television for the highest office in the land\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49529990971665,"sku":"GOR001007829","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49604734451985,"sku":"GOR007617452","price":0.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49758236999953,"sku":"CIN0140112405G","price":3.98,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49961839788305,"sku":"CIN0140112405A","price":3.78,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50509745455377,"sku":"GOR006388950","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50936021680401,"sku":"CIN0140112405VG","price":4.58,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50999377297681,"sku":"NIN9780140112405","price":26.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0140112405.jpg?v=1751164093","url":"https:\/\/www.worldofbooks.com\/products\/selling-of-the-president-book-joe-mcginniss-9780140112405","provider":"World of Books ","version":"1.0","type":"link"}