{"product_id":"services-marketing-book-steve-baron-9780230520936","title":"Services Marketing","description":"Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49558202417425,"sku":"GOR004068914","price":13.69,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50319250293009,"sku":"GOR013925213","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52147253674257,"sku":"NLS9780230520936","price":118.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230520936.jpg?v=1759230585","url":"https:\/\/www.worldofbooks.com\/products\/services-marketing-book-steve-baron-9780230520936","provider":"World of Books ","version":"1.0","type":"link"}