{"product_id":"sky-is-falling-book-kit-pearson-9780140341898","title":"The Sky is Falling","description":"\u003cp\u003eSport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of carefully structured planning, creativity and perseverance. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIntegrating the unique characteristics of sport with traditional marketing theory, \u003ci\u003eStrategic Sport Marketing\u003c\/i\u003e presents a framework of strategic decision-making. The authors outline the diverse markets for sport: participants, sponsors, spectators and fans. International case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eStrategic Sport Marketing\u003c\/i\u003e is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated. It includes new material on sports promotion, customer service and social media, as well as new case studies. \u003cp\u003e\u003c\/p\u003e'A sport marketing text at the undergraduate level needs to engage both student and teacher. . . I believe \u003ci\u003eStrategic Sport Marketing\u003c\/i\u003e does this rather well.' - \u003ci\u003eSport Management Review\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e'. . . a comprehensive illustration of the integration of sport marketing theory with sport marketing practice.' - \u003ci\u003eJournal of Sport Management\u003c\/i\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49514494886161,"sku":"GOR007447807","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49656310333713,"sku":"GOR010091082","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50289158619409,"sku":"CIN0140341897VG","price":3.98,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50289162420497,"sku":"CIN0140341897G","price":3.98,"currency_code":"USD","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51332142792977,"sku":"CIN0140341897A","price":3.98,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53577401303313,"sku":"GOR007340829","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0140341897.jpg?v=1751132935","url":"https:\/\/www.worldofbooks.com\/products\/sky-is-falling-book-kit-pearson-9780140341898","provider":"World of Books ","version":"1.0","type":"link"}