Spa Business Strategies by Janet D'angelo

Spa Business Strategies by Janet D'angelo

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Spa Business Strategies by Janet D'angelo

Spa Business Strategies: A Plan for Success is a unique, must-have resource for any professional who wants to learn more about the business and marketing strategies vital to owning and operating a day spa. This book takes a thoughtful and interactive approach to the subject matter, and the easy-to-read language and user-friendly format provide the spa owner, manager, or potential spa owner with an opportunity to tackle some of the more important tasks necessary to develop successful business practices. Important business concepts such as marketing, financing, utilizing technology, promoting sales, improving communication, and developing excellent customer service skills are discussed, among others. The author uses thought-provoking questionnaires, targeted worksheets, and practical examples to illustrate key concepts. The text is also focused on encouraging the day spa owner or manager to develop critical thinking skills that will promote solid business practices and sustain the continued growth of the day spa industry over time.
SKU Unavailable
ISBN 13 9781401881641
ISBN 10 1401881645
Title Spa Business Strategies
Author Janet D'angelo
Condition Unavailable
Binding Type Paperback
Publisher Cengage Learning, Inc
Year published 2005-12-01
Number of pages 356
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.