{"product_id":"start-small-finish-big-book-fred-deluca-9780446677561","title":"Start Small, Finish Big","description":"In this trailblazing, icono-clastic book, Fred DeLuca, the co-founder and CEO of SUBWAY, draws on his own experience and that of twenty-two other entrepreneurs who start on a shoestring, including the founders of Kinko's, Little Caesar's, Jani-King and AHL Services. How did they transform fledgling start-ups into industry giants? How do penniless visionaries end up millionaires? Sharing their street-smart advice and real-life insights, DeLuca reveals: Where winners get their ideas and where to look for yours; The only two ways to increase profitability; the importance of constantly improving a business; the one thing you must never let happen to you; the essential lessons of being persistent; why you should jump in now and fine-tune later; and more proven, in-the-trenches guidelines - lessons that you can put to work today","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49591400136977,"sku":"GOR001978081","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49595548795153,"sku":"GOR001997623","price":10.0,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50666802479377,"sku":"CIN0446677566VG","price":4.08,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51415856414993,"sku":"CIN0446677566G","price":3.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0446677566.jpg?v=1751197295","url":"https:\/\/www.worldofbooks.com\/products\/start-small-finish-big-book-fred-deluca-9780446677561","provider":"World of Books ","version":"1.0","type":"link"}