Start with Why by Simon Sinek

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Start with Why by Simon Sinek

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Start with Why by Simon Sinek

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Sinek, Simon: -

Simon Sinek is an optimist, teacher, writer, and worldwide public speaker. His first three books--Start with Why, Leaders Eat Last, and Together Is Better--have been national and international bestsellers. His first TED talk, based on Start with Why, is the third most-viewed TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com. He has been quoted in the New York Times, Wall Street Journal, Washington Post, Houston Chronicle, and BusinessWeek. His views on business and leadership have allowed him to meet with a with a variety of organizations, including Microsoft, Intel, 3M, the United States military, members of Congress, and multiple government agencies. He teaches graduate classes at Columbia University.

SKU Unavailable
ISBN 13 9781591846444
ISBN 10 1591846447
Title Start with Why
Author Simon Sinek
Condition Unavailable
Binding Type Paperback
Publisher Penguin Putnam Inc
Year published 2011-12-27
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable