{"product_id":"starting-your-own-business-book-jim-green-9781857036527","title":"Starting Your Own Business","description":"This guide, now in its third edition, examines all of the vital steps that need to be taken before starting a business. The reader will learn how to create, set up and operate any small business, from preparing a business plan and launching the venture, to developing marketing strategies and selling techniques. The author gives advice on writing a winning plan, approaching potential funders and how to present a case for public sector assistance. Tips are also offered on financial matters - funding the enterprise and controlling cash flow and recognizing and avoiding the mistakes that most often contribute to business failure.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49593476677905,"sku":"GOR004235804","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1857036522.gif?v=1751437698","url":"https:\/\/www.worldofbooks.com\/products\/starting-your-own-business-book-jim-green-9781857036527","provider":"World of Books ","version":"1.0","type":"link"}