{"product_id":"strategic-control-book-michael-goold-9780091746186","title":"Strategic Control","description":"Strategic control is concerned with measuring and rewarding strategic performance against pre-set goals, in the same way as budgetary control measures and rewards financial achievement against pre-set budgets. But strategy is long-term and budgeting is short-term. So how does an organization reconcile strategy with budgeting and ensure that managers achieve both budgetary and strategic targets? This book shows how to control a company's strategic direction on an everyday basis. It shows how strategic \"milestones\" can be woven into business plans, how they can be evaluated, changed and integrated with day-to-day activities. It also shows how this sort of planning can inject new motivation into managers, and encourage a new entrepreneurial spirit in a company.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49590346055953,"sku":"GOR002780854","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49625226772753,"sku":"GOR012147875","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0091746183.jpg?v=1750973099","url":"https:\/\/www.worldofbooks.com\/products\/strategic-control-book-michael-goold-9780091746186","provider":"World of Books ","version":"1.0","type":"link"}