{"product_id":"strategic-entrepreneurship-book-philip-a-wickham-9780273651154","title":"Strategic Entrepreneurship","description":"The book is suitable for courses in entrepreneurship and\/or business enterprise at the advanced undergraduate, MBA and Masters in business enterprise\/ entrepreneurship level. Wickham provides a comprehensive introduction to a subject that is rapidly growing in importance, reflecting its increasing importance of entrepreneurship in the real economy and society. The book discusses entrepreneurship not as a mystical gift possessed by individuals, but in a very practical manner as a type of strategic management that can be studied, analysed, and learnt. By taking a strategic approach and thereby making entrepreneurship relevant to organisations as an integrated whole, this book provides a unique and valuable approach to the subject. It presents entrepreneurship as describing what managers do as opposed to what they are.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49593521373457,"sku":"GOR001224568","price":13.69,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0273651153.jpg?v=1751196189","url":"https:\/\/www.worldofbooks.com\/products\/strategic-entrepreneurship-book-philip-a-wickham-9780273651154","provider":"World of Books ","version":"1.0","type":"link"}