{"product_id":"strategic-technology-management-book-frederick-betz-9780070051379","title":"Strategic Technology Management","description":"This book discusses the three imperatives of strategic development: namely, the techniques for forecasting, planning, and implementing technological strategy. A series of case histories illustrate techniques and methods. The book clarifies the distinction between technology strategy and product strategy and shows their relationship.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50343450968337,"sku":"CIN0070051372G","price":6.45,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0070051372.jpg?v=1750811529","url":"https:\/\/www.worldofbooks.com\/products\/strategic-technology-management-book-frederick-betz-9780070051379","provider":"World of Books ","version":"1.0","type":"link"}