{"product_id":"successful-business-plan-book-rhonda-abrams-9781841128078","title":"The Successful Business Plan","description":"The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.  Table of contents:   Section I Starting the Process  The Successful Business  Getting Your Plan Started  Making Your Plan Compelling   Section II Business Plan Components The Executive Summary  Company Description  Industry Analysis \u0026amp; Trends  Target Markets  Competition  Strategic Position \u0026amp; Risk Assessment  Marketing Plan \u0026amp; Sales Strategy  Operations  Technology Plan  Management \u0026amp; Organisation  Community Involvement \u0026amp; Social Responsibility  Development, Milestones \u0026amp; Exit Plan  The Financials  The Plan's Appendix   Section III Putting the Plan to Work  Preparing, Presenting \u0026amp; Sending Out Your Plan  Looking for Money  Using Your Plan for Classes \u0026amp; Competitions  Internal Planning for Existing Businesses \u0026amp; Corporations  Time Saving Tips   Section IV Special Considerations  Considerations for Internet, \"e-businesses\"  Considerations for Retailers  Considerations for Manufacturers  Considerations for Service Businesses   Section V Reference  Outline of a Business Plan  Business Terms Glossary  Funding Sources  Research Sources Entrepreneur's Sources","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49579929207057,"sku":"GOR002321784","price":25.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49641955295505,"sku":"GOR011337399","price":0.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49649782784273,"sku":"GOR003352945","price":11.69,"currency_code":"USD","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":50333259202833,"sku":"NGR9781841128078","price":30.89,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1841128074.jpg?v=1751452625","url":"https:\/\/www.worldofbooks.com\/products\/successful-business-plan-book-rhonda-abrams-9781841128078","provider":"World of Books ","version":"1.0","type":"link"}