{"product_id":"sunday-drives-book-michael-larson-9780595676941","title":"Sunday Drives","description":"The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.\u003cp\u003e To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.\u003c\/p\u003e\u003cp\u003e Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.\u003c\/p\u003e\u003cp\u003e In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.\u003c\/p\u003e\u003cp\u003e Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":51004773073169,"sku":"NIN9780595676941","price":22.29,"currency_code":"USD","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52142877770001,"sku":"NLS9780595676941","price":19.49,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":54118336397585,"sku":"CIN0595676944G","price":12.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0595676944.jpg?v=1751294545","url":"https:\/\/www.worldofbooks.com\/products\/sunday-drives-book-michael-larson-9780595676941","provider":"World of Books ","version":"1.0","type":"link"}