{"product_id":"sunny-days-book-david-kamp-9781501137808","title":"Sunny Days","description":"\u003cb\u003eFrom bestselling writer David Kamp, the engrossing, behind-the-scenes story of the cultural heroes who created the beloved children's TV programs \u003ci\u003eSesame Street\u003c\/i\u003e, \u003ci\u003eThe Electric Company\u003c\/i\u003e, \u003ci\u003eMister Rogers' Neighborhood, \u003c\/i\u003e\u003ci\u003eFree to Be\u003c\/i\u003e.\u003ci\u003eYou and Me\u003c\/i\u003e, and \u003ci\u003eSchoolhouse Rock \u003c\/i\u003e--which collectively transformed American childhood for the better, teaching kids about diversity, the ABCs, and feminism through a fun, funky 1970s lens.\u003c\/b\u003e \u003cb\u003eWith a foreword by Questlove\u003c\/b\u003eIn 1970, on a soundstage on Manhattan's Upper West Side, a group of men, women, and Muppets of various ages and colors worked doggedly to finish the first season of a children's TV program that was not yet assured a second season: \u003ci\u003eSesame Street\u003c\/i\u003e. They were conducting an experiment to see if television could be used to better prepare disadvantaged preschoolers for kindergarten. What they didn't know then was that they were starting a cultural revolution that would affect all American kids. In \u003ci\u003eSunny Days\u003c\/i\u003e, bestselling author David Kamp captures the unique political and social moment that gave us not only \u003ci\u003eSesame Street\u003c\/i\u003e, but also Fred Rogers's gentle yet brave \u003ci\u003eMister Rogers' Neighborhood\u003c\/i\u003e; Marlo Thomas's unabashed gender-politics primer \u003ci\u003eFree to Be.You and Me\u003c\/i\u003e; \u003ci\u003eSchoolhouse Rock \u003c\/i\u003e, an infectious series of educational shorts dreamed up by Madison Avenue admen; and more, including \u003ci\u003eThe Electric Company\u003c\/i\u003e, \u003ci\u003eZOM\u003c\/i\u003e, and \u003ci\u003eFat Albert and the Cosby Kids\u003c\/i\u003e. It was a unique time when an uncommon number of media professionals and thought leaders leveraged their influence to help children learn--and, just as notably, a time of unprecedented buy-in from American parents. Kamp conducted rigorous research and interviewed such \u003ci\u003eSesame Street \u003c\/i\u003efigures as Joan Ganz Cooney, Lloyd Morrisett, Sonia Manzano, Emilio Delgado, Loretta Long, Bob McGrath, and Frank Oz, along with \u003ci\u003eFree to Be\u003c\/i\u003e's Marlo Thomas and \u003ci\u003eThe Electric Company\u003c\/i\u003e's Rita Moreno--and in \u003ci\u003eSunny Days\u003c\/i\u003e, he explains how these and other like-minded individuals found their way into children's television not for fame or money, but to make a difference. Fun, fascinating, and a masterful work of cultural history, \u003ci\u003eSunny Days\u003c\/i\u003e captures a wondrous period in the US when a determined few proved that, with persistence and effort, they could change the lives of millions. It's both a rollicking ride through a turbulent time and a joyful testament to what Americans are capable of at their best.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570903326993,"sku":"GOR013701649","price":10.39,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50235923005713,"sku":"CIN1501137808G","price":4.88,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50660154999057,"sku":"CIN1501137808VG","price":5.12,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1501137808.jpg?v=1751444931","url":"https:\/\/www.worldofbooks.com\/products\/sunny-days-book-david-kamp-9781501137808","provider":"World of Books ","version":"1.0","type":"link"}