Taking Sides: Clashing Views on Controversial Issues in Marketing by Bart Macchiette

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Taking Sides: Clashing Views on Controversial Issues in Marketing by Bart Macchiette

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Taking Sides: Clashing Views on Controversial Issues in Marketing by Bart Macchiette

This debate style reader is designed to introduce students to controversies in marketing. The readings, which represent the arguments of leading business professionals and marketing researchers, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. This new title will be a beneficial tool to encourage critical thinking on important issues in marketing today.

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SKU Unavailable
ISBN 13 9780072384499
ISBN 10 0072384492
Title Taking Sides: Clashing Views on Controversial Issues in Marketing
Author Bart Macchiette
Condition Unavailable
Binding Type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2000-09-16
Number of pages 400
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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