{"product_id":"text-analytics-in-marketing-book-daniel-dan-9783032080851","title":"Text Analytics in Marketing","description":"\u003cp\u003eThis book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and user-generated content (UGC), with a particular emphasis on using R software. These methods enable readers to effectively prepare and manipulate textual data to uncover actionable marketing insights.\u003c\/p\u003e\n\u003cp\u003eIn today’s digital landscape, analyzing online chatter, sentiment, preferences, and other forms of electronic word-of-mouth has become an essential skill for marketing researchers and professionals. Through a rich collection of examples, program code, and hands-on exercises, this book equips both students and marketing managers with the theoretical foundation and practical skills needed to apply text-based data analysis to contemporary marketing challenges.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":53333674623249,"sku":"NLS9783032080851","price":146.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9783032080851.jpg?v=1785973288","url":"https:\/\/www.worldofbooks.com\/products\/text-analytics-in-marketing-book-daniel-dan-9783032080851","provider":"World of Books ","version":"1.0","type":"link"}