{"product_id":"turning-your-business-around-2nd-edition-book-mark-blayney-9781845280635","title":"Turning Your Business Around, 2nd Edition","description":"There is lots of advice around for starting a business, but less for when it is established but un-profitable, or gets into difficulties. This is a guide to help you when the going gets tough. It acts as a smoke detector - to help spot the early warning signs of approaching difficulty, and as a fire extinguisher - for immediate use in a crisis. It will help you to turn a business around by explaining: why businesses fail, how to spot the warning signs, key ways to stabilise your finances, how to devise a realistic recovery plan, and how to manage that plan into effective action.  Contents: 1. Turnaround; SECTION 1 - Recognise the need for a fast turnaround; 2. Spotting the warning signs of business failure; 3. Understand why businesses fail; SECTION 2 - Stabilise your finances; 4. Understanding your immediate financial position; 5. Managing a real cash crisis; 6. Understanding and controlling your financial performance; SECTION 3 - Devise a plan; 7. Setting the strategy; 8. Managing marketing; SECTION 4 - Make it happen; 9. Managing change; 10. Managing the risks.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49546285482257,"sku":"GOR011653074","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49552838754577,"sku":"GOR003207141","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1845280636.jpg?v=1750866734","url":"https:\/\/www.worldofbooks.com\/products\/turning-your-business-around-2nd-edition-book-mark-blayney-9781845280635","provider":"World of Books ","version":"1.0","type":"link"}