{"product_id":"twitter-power-3-0-book-joel-comm-9781119021810","title":"Twitter Power 3.0","description":"\u003cb\u003eTweet your company to the top of the market with a tailored approach to Twitter\u003c\/b\u003e \u003cp\u003e\u003ci\u003eTwitter Power 3.0\u003c\/i\u003e is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important\u0026gt;\u003c\/p\u003e \u003cp\u003eTwitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how Twitter differs from other social media platforms\u003c\/li\u003e \u003cli\u003eBuild a savvy Twitter strategy as part of a broader social media plan\u003c\/li\u003e \u003cli\u003eCreate viral content that effortlessly spreads your message and gains you huge numbers of followers\u003c\/li\u003e \u003cli\u003eLearn which metrics matter, and how to measure and track them\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFirms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. \u003ci\u003eTwitter Power 3.0\u003c\/i\u003e is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580775407889,"sku":"GOR007570537","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49639760232721,"sku":"GOR009481391","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50255527543057,"sku":"CIN1119021812G","price":5.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1119021812.jpg?v=1751334400","url":"https:\/\/www.worldofbooks.com\/products\/twitter-power-3-0-book-joel-comm-9781119021810","provider":"World of Books ","version":"1.0","type":"link"}