{"product_id":"ultimate-competitive-advantage-book-shawn-d-moon-9781940363639","title":"The Ultimate Competitive Advantage","description":"\u003cb\u003ePeople are our most important asset. Every company pays lip service to this platitude, but how many companies really embrace it? \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003ePeople are what sustain--or ruin--your brand. If your people are not excited about the company, indifferent, or even alienated from it, your competitive advantage will disappear. \u003cp\u003e\u003c\/p\u003eIn\u0026gt;\u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e, FranklinCovey experts Shawn D. Moon and Sue Dathe-Douglass lay out the steps leaders can take to tap into their companies' most valuable and unique resource: people. \u003cp\u003e\u003c\/p\u003eWhen you promote a company of proactive and engaged employees who create a winning culture, sustain it, leverage it, and make it work no matter what comes your way, your business rises above the rest. From the company that brought you\u0026gt;\u003ci\u003eThe 7 Habits of Highly Effective People\u003c\/i\u003e, \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e offers six highly effective practices that will propel your company to success by unleashing the potential of your people. \u003cp\u003e\u003c\/p\u003eEach practice in\u0026gt;\u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e is based on fundamental principles that hold true across all industries, from the necessity of being proactive to the importance of building win-win relationships. Implementing these practices is the key to making a distinctive difference in the marketplace. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Ultimate Competitive Advantage\u003c\/i\u003e will enable your company to achieve remarkable results and become an industry standout by leveraging your most important asset: your people.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49505347076369,"sku":"GOR008409386","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49648131211537,"sku":"GOR012550285","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50104732877073,"sku":"CIN1940363632G","price":4.94,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50405306106129,"sku":"CIN1940363632VG","price":4.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1940363632.jpg?v=1750901460","url":"https:\/\/www.worldofbooks.com\/products\/ultimate-competitive-advantage-book-shawn-d-moon-9781940363639","provider":"World of Books ","version":"1.0","type":"link"}