{"product_id":"ultimate-customer-experience-book-scott-mckain-9781637632123","title":"Ultimate Customer Experience","description":"\u003cb\u003eIn\u0026gt;\u003ci\u003eThe Ultimate Customer Experience\u003c\/i\u003e, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today's changing workplace. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWhen was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember?\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eI've received great service from companies that I know didn't give a damn about my business. You have, too, I'll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization's inferior approach and lack of values. \u003cp\u003e\u003c\/p\u003eThere are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with--and try to learn how--business has been changed forever, the level at which we connect with customers has never been more important. \u003cp\u003e\u003c\/p\u003eThe five steps to creating an Ultimate Customer Experience are: \u003cp\u003e\u003c\/p\u003e1. Don't Make It Right . . . GET It Right  \u003cp\u003e\u003c\/p\u003e2. Make a Great Impression\u0026gt;\u003cp\u003e\u003c\/p\u003e3. Serve with Empathy\u0026gt;\u003cp\u003e\u003c\/p\u003e4. Connect with Emotion\u0026gt;\u003cp\u003e\u003c\/p\u003e5. Take Personal Responsibility\u0026gt;\u003cp\u003e\u003c\/p\u003eIf your company gave you this book, it means they are committed to improving the experiences you create for customers and colleagues. No organization invests in an activity--or asks their employees to invest in an activity--in which they had little interest. Your company believes that you are its most important asset  \u003cp\u003e\u003c\/p\u003eIf you are investing your own resources reading this book, that means you're taking the most important step any of us can ever take--a step toward personal growth. You wouldn't read this book if all you want to do is tread water and remain the same. \u003cp\u003e\u003c\/p\u003eYou must take personal responsibility for how you engage your customers--let me show you how.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49749461401873,"sku":"NGR9781637632123","price":31.89,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50397314285841,"sku":"CIN1637632126G","price":4.64,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51041492500753,"sku":"NIN9781637632123","price":21.99,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53025568784657,"sku":"CIN1637632126VG","price":4.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1637632126.jpg?v=1751431443","url":"https:\/\/www.worldofbooks.com\/products\/ultimate-customer-experience-book-scott-mckain-9781637632123","provider":"World of Books ","version":"1.0","type":"link"}