{"product_id":"understanding-the-consumer-book-david-a-statt-9780333660638","title":"Understanding the Consumer","description":"Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour.  The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49588932051217,"sku":"GOR003077825","price":10.0,"currency_code":"USD","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49662392959249,"sku":"GOR002581113","price":10.0,"currency_code":"USD","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":52384698695953,"sku":"GOR014510385","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0333660633.jpg?v=1751984770","url":"https:\/\/www.worldofbooks.com\/products\/understanding-the-consumer-book-david-a-statt-9780333660638","provider":"World of Books ","version":"1.0","type":"link"}