{"product_id":"virtual-engagement-book-rajagopal-9781637428580","title":"Virtual Engagement","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eVirtual Engagement\u003c\/i\u003e presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.\u003c\/b\u003e Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.\u003c\/p\u003e \u003cp\u003eCase studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52589355827473,"sku":"NLS9781637428580","price":45.29,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52753091297553,"sku":"NIN9781637428580","price":33.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781637428580.jpg?v=1786105045","url":"https:\/\/www.worldofbooks.com\/products\/virtual-engagement-book-rajagopal-9781637428580","provider":"World of Books ","version":"1.0","type":"link"}