{"product_id":"visual-research-book-ian-noble-9782940411603","title":"Visual Research","description":"Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49507118416145,"sku":"CIN2940411603G","price":15.88,"currency_code":"USD","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49561869811985,"sku":"GOR005838034","price":21.99,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50004610908433,"sku":"CIN2940411603VG","price":7.85,"currency_code":"USD","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53223203537169,"sku":"GOR009165786","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/2940411603.jpg?v=1751423904","url":"https:\/\/www.worldofbooks.com\/products\/visual-research-book-ian-noble-9782940411603","provider":"World of Books ","version":"1.0","type":"link"}