{"product_id":"web-usage-mining-techniques-and-applications-across-industries-book-av-senthil-kumar-9781522506133","title":"Web Usage Mining Techniques and Applications Across Industries","description":"Web usage mining is defined as the application of data mining technologies to online usage patterns as a way to better understand and serve the needs of web-based applications. Because the internet has become a central component in information sharing and commerce, having the ability to analyze user behavior on the web has become a critical component to a variety of industries. Web Usage Mining Techniques and Applications Across Industries addresses the systems and methodologies that enable organizations to predict web user behavior as a way to support website design and personalization of web-based services and commerce. Featuring perspectives from a variety of sectors, this publication is designed for use by IT specialists, business professionals, researchers, and graduate-level students interested in learning more about the latest concepts related to web-based information retrieval and mining.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52545995833617,"sku":"NLS9781522506133","price":232.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781522506133.jpg?v=1782900840","url":"https:\/\/www.worldofbooks.com\/products\/web-usage-mining-techniques-and-applications-across-industries-book-av-senthil-kumar-9781522506133","provider":"World of Books ","version":"1.0","type":"link"}