{"product_id":"weird-normal-book-james-hurst-9781326061999","title":"Weird \u0026 Normal","description":"What happens when the world starts to look the same? When every product, post, and platform starts to feel like déjà vu? Weird the Normal \/ Normal the Weird is a split-spined manifesto for creative thinkers, brand builders, and anyone curious about the strange new symbiosis between humans and machines.Across two front covers that meet in the middle, James Hurst -- Creative Director, musician, and educator -- explores how we can use design to make sense of a rapidly converging world. Side A (Weird the Normal) celebrates the bold misfits and imaginative thinkers who turn everyday norms inside out -- from toilet paper brands to tech startups. Side B (Normal the Weird) examines what happens when the unconventional becomes ordinary: when robotaxis break social rules, or when AI aesthetics flatten originality into sameness.Threaded with cultural analysis, personal stories, and creative provocations, this book invites readers to think like designers in a post-AI age -- to see pattern as poetry, mistakes as meaning, and weirdness as a superpower.Part essay collection, part field manual, Weird the Normal \/ Normal the Weird is not a book about machines. It's a book about being human -- about how we adapt, remix, and redesign our world when the boundaries between real and artificial, beautiful and banal, begin to blur.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52858755809553,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52858755907857,"sku":"NIN9781326061999","price":14.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781326061999.jpg?v=1765126032","url":"https:\/\/www.worldofbooks.com\/products\/weird-normal-book-james-hurst-9781326061999","provider":"World of Books ","version":"1.0","type":"link"}