What Do You Mean I Can't Write? by Norm Macmaster

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What Do You Mean I Can't Write? by Norm Macmaster

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Summary

For years, this legendary instruction book was passed along by agency professionals, communicating the basics of "what every account executive needs to know". Its classic principles provide valuable training for those new to the job - and a refreshing review for the rest of us.

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What Do You Mean I Can't Write? by Norm Macmaster

Years ago, top ad agency executive Norm Macmaster wrote a guide for beginning account executives. It became legendary - with copies handed down from generation to generation. With the author' s permission, we bring this underground classic to light - clear and practical, it provides beginners with the information they need to do the job.

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Norm MacMaster was a top executive at some of the world's best advertising agencies: Oglivy & Mather, Foote Cone & Belding, and J. Walter Thompson. He was a member of JWT's Board of Directors and served on their Wolrldwide Executive Committee. He now enjoys the slowerpaced world of sailing and cruising in the Northeast and the Caribbean.

SKU Unavailable
ISBN 13 9781887229296
ISBN 10 1887229299
Title What Do You Mean I Can't Write?
Author Norm Macmaster
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Inc
Year published 2007-01-02
Number of pages 72
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.

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