{"product_id":"will-it-fly-book-pat-flynn-9780997082302","title":"Will It Fly?","description":"Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' \u003ci\u003eWill It Fly?\u003c\/i\u003e will help you make sure you are clear for takeoff.\u003cp\u003e It answers questions like: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eDoes your business idea have merit?\u003c\/li\u003e \u003cli\u003eWill it succeed in the market you re trying to serve, or will it just be a waste of time and resources?\u003c\/li\u003e \u003cli\u003eIs it a good idea for YOU?\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e \u003cb\u003eIn other words, will it fly?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e Chock-full of practical suggestions you can apply to your business idea today, \u003ci\u003eWill It Fly?\u003c\/i\u003e combines action-based exercises, small-scale 'litmus tests', and real-world case studies with anecdotes from the author s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.\u003c\/p\u003e\u003cp\u003e \u003ci\u003eWill It Fly?\u003c\/i\u003e will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.\u003c\/p\u003e\u003cp\u003e In five parts, \u003ci\u003eWill It Fly?\u003c\/i\u003e will guide you through the validation of your next business idea: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePart one, \u003cb\u003eMission Design\u003c\/b\u003e, helps you make sure your target idea aligns with and supports your goals.\u003c\/li\u003e \u003cli\u003ePart two, \u003cb\u003eDevelopment Lab\u003c\/b\u003e, walks you through uncovering important details about your idea that you haven't even thought about.\u003c\/li\u003e \u003cli\u003ePart three, \u003cb\u003eFlight Planning\u003c\/b\u003e, is all about assessing current market conditions.\u003c\/li\u003e \u003cli\u003ePart four, \u003cb\u003eFlight Simulator\u003c\/b\u003e, focuses on the actual validating and testing of an idea with a small segment of a target market.\u003c\/li\u003e \u003cli\u003eFinally, Part five, \u003cb\u003eAll Systems Go\u003c\/b\u003e, is for final analysis to help you make sure your idea is one you are ready to move forward with.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49512477655313,"sku":"GOR007852170","price":17.99,"currency_code":"USD","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50478998520081,"sku":"CIN0997082305G","price":4.38,"currency_code":"USD","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50478998683921,"sku":"CIN0997082305VG","price":4.98,"currency_code":"USD","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50478998913297,"sku":"GOR010901349","price":17.99,"currency_code":"USD","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":51244263604497,"sku":"GOR010882470","price":18.99,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51332455792913,"sku":"CIN0997082305A","price":4.08,"currency_code":"USD","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52419163291921,"sku":"GOR009964436","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0997082305.jpg?v=1751078701","url":"https:\/\/www.worldofbooks.com\/products\/will-it-fly-book-pat-flynn-9780997082302","provider":"World of Books ","version":"1.0","type":"link"}