{"product_id":"william-beardmore-book-ka-hurst-9781901663532","title":"William Beardmore","description":"William Beardmore (later Lord Invernairn) made a considerable impact on the Scottish engineering industry at the turn of the 20th century.  Legend has it that he summed up his strategy in a simple sentence: 'Transport is the thing'.  Beardmore products included aero engines, motorcycles, cars and zeppelins, while the company also built airstrips and the first flat deck aircraft carrier.  William Beardmore was a great innovator but made several strategic business mistakes - a historian of the Glasgow scene described him as \"a man whose enormous vision and imagination were probably only matched by his poverty of judgement and lack of business skills.\"","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49556287488273,"sku":"GOR001736498","price":15.49,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1901663531.jpg?v=1751280972","url":"https:\/\/www.worldofbooks.com\/products\/william-beardmore-book-ka-hurst-9781901663532","provider":"World of Books ","version":"1.0","type":"link"}