{"product_id":"writing-copy-for-the-web-in-a-week-book-nigel-temple-9780340858028","title":"Writing Copy for the Web in a Week","description":"Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49581491093777,"sku":"GOR001857684","price":10.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0340858028.jpg?v=1751259940","url":"https:\/\/www.worldofbooks.com\/products\/writing-copy-for-the-web-in-a-week-book-nigel-temple-9780340858028","provider":"World of Books ","version":"1.0","type":"link"}