You May Also Like by Tom Vanderbilt

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You May Also Like by Tom Vanderbilt

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You May Also Like by Tom Vanderbilt

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?

Our preferences and opinions are constantly being shaped by countless forces - especially in the digital age with its nonstop procession of thumbs up and likes and stars. Tom Vanderbilt, bestselling author of>Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you've ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never thought to ask.

Why do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people think the music of their youth is the best? How can you spot a fake review on Yelp?

Our preferences and opinions are constantly being shaped by countless forces - especially in the digital age with its nonstop procession of thumbs up and likes and stars. Tom Vanderbilt, bestselling author of>Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.

With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you've ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you've probably never thought to ask.
SKU Unavailable
ISBN 13 9780307958242
ISBN 10 0307958248
Title You May Also Like
Author Tom Vanderbilt
Condition Unavailable
Publisher Knopf Publishing Group
Year published 2016-05-10
Number of pages 320
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable