{"product_id":"zero-dollar-car-book-john-ellis-9781988025254","title":"The Zero Dollar Car","description":"\u003cp\u003e \u003c\/p\u003e Normal 0 false false false EN-CA JA X-NONE \u003cp\u003e \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eImagine a world where the data about a thing is more valuable than the thing itself. That world is closer than you may think. As cars, appliances, and other devices are equipped with sensors, you may be able to trade that data for money and drastically reduce the cost of purchasing just about anything. This has profound implications for the business of making cars and other things. It means that cars aren't just cars anymore; they are vehicles for the delivery of data. \u003ci\u003eThe Zero Dollar Car\u003c\/i\u003e is the story about the author's own adventures at the intersection of data and cars. John Ellis, a global technology expert, offers a first-hand account of how Big Data is transforming the auto industry's business model, and how it will change the world we live in. He shows us a glimpse of a future in which sharing your data could provide you with fantastic financial rewards by reducing the cost of buying things. Yet it comes with a downside: When companies install sensors in cars, appliances and homes to share data, they can create potentially serious privacy problems, security risks, and even deadly trouble.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eAuthor John Ellis is an expert in big data, and how it will change the business models of the world's leading sectors like transportation, insurance, telecommunications, government, and home building. From 2012 to 2014, he was Ford Motor Company's global technologist and head of the Ford Developer Program. Prior to that, John was an executive at Motorola Inc., where he delivered wireless software products and services to the mobile industry. www.johntellis.com.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49524200964369,"sku":"GOR011572338","price":10.0,"currency_code":"USD","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50031589064977,"sku":"CIN1988025257A","price":5.51,"currency_code":"USD","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51893306786065,"sku":"CIN1988025257VG","price":4.74,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1988025257.jpg?v=1751440883","url":"https:\/\/www.worldofbooks.com\/products\/zero-dollar-car-book-john-ellis-9781988025254","provider":"World of Books ","version":"1.0","type":"link"}