{"product_id":"zombie-brands-book-john-long-9798994056219","title":"Zombie Brands","description":"\u003cp\u003e\u003cb\u003eUnder an onslaught of swiping, scrolling and spam, brands have lost their ability to seduce. They've become zombies, mindlessly screaming \"BUY NOW.\"\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e The way advertising worked for over a century was simple: brands sought to make themselves as appealing to as many potential customers as possible. Technology, along with the collapse of broadcast and print media, upended that approach. Over the past decade, brands have abandoned persuasion in favor of targeting. \u003ci\u003eZombie Brands\u003c\/i\u003e explains exactly how this happened, and how brands can regain their humanity and appeal by using some of the very same technologies that hollowed them out.\u003cbr\u003e \u003cbr\u003e \u003cb\u003eJohn Long\u003c\/b\u003e, an award-winning creative director, explains how, in an era when smartphones are increasingly seen as harmful and social media channels are degrading, brands will have to rediscover their ability to connect with people emotionally if they want to survive.\u003cbr\u003e \u003cbr\u003e \u003cb\u003e\u003ci\u003eZombie Brands\u003c\/i\u003e\u003c\/b\u003e details:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow brands lost their humanity and appeal and became zombified\u003c\/li\u003e \u003cli\u003eThe five unmistakable behaviors of Zombie Brands\u003c\/li\u003e \u003cli\u003eWhat social media and digital ad formats are good for--and what they aren't\u003c\/li\u003e \u003cli\u003eHow brands can use influencers and stunts in a way that builds lasting brand value\u003c\/li\u003e \u003cli\u003eThe promise of AI and how it can enhance both strategy and creative in a way that builds brands\u003c\/li\u003e \u003c\/ul\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53782838313233,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53782838608145,"sku":"NIN9798994056219","price":19.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798994056219.jpg?v=1784166142","url":"https:\/\/www.worldofbooks.com\/products\/zombie-brands-book-john-long-9798994056219","provider":"World of Books ","version":"1.0","type":"link"}