The Business Enterprise Handbook: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs by Colin Barrow

The Business Enterprise Handbook: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs by Colin Barrow

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This comprehensive handbook aims to provide an authoritative, practical management tool. Subjects covered include market assessment, financial strategy, human resource systems, marketing strategy, leadership and e-commerce

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Description

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This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.

Additional Information

Additional Information

SKU GOR002898213
Title The Business Enterprise Handbook: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs
Author By (author) Colin Barrow
Condition VERYGOOD
Binding Type Hardback
Publisher Kogan Page Ltd
Year Published 2001
Number of Pages 400
ISBN 10 0749434899
ISBN 13 9780749434892
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.
Additional Information

Additional Information

SKU GOR002898213
Title The Business Enterprise Handbook: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs
Author By (author) Colin Barrow
Condition VERYGOOD
Binding Type Hardback
Publisher Kogan Page Ltd
Year Published 2001
Number of Pages 400
ISBN 10 0749434899
ISBN 13 9780749434892
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.

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