The Decisive Moment: How the Brain Makes Up Its Mind by Jonah Lehrer

The Decisive Moment: How the Brain Makes Up Its Mind by Jonah Lehrer

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'Fascinating...compelling...a great read. It might even improve your life. Not many books offer both.' New Scientist

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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Additional Information

Additional Information

SKU GOR001875440
Title The Decisive Moment: How the Brain Makes Up Its Mind
Author By (author) Jonah Lehrer
Condition VERYGOOD
Binding Type Paperback
Publisher Canongate Books Ltd
Year Published 2010
Number of Pages 304
ISBN 10 1847673155
ISBN 13 9781847673152
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.
Additional Information

Additional Information

SKU GOR001875440
Title The Decisive Moment: How the Brain Makes Up Its Mind
Author By (author) Jonah Lehrer
Condition VERYGOOD
Binding Type Paperback
Publisher Canongate Books Ltd
Year Published 2010
Number of Pages 304
ISBN 10 1847673155
ISBN 13 9781847673152
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No