The Marketing Toolkit: Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading... by Jeff Della Mura

The Marketing Toolkit: Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading... by Jeff Della Mura

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Good marketing really can transform a business. This book offers the nuts and bolts of what is right for your business. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It covers working with designers, buying resources, and negotiation skills.

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Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors. Contents: 1. The ten fundamentals of marketing; 2. The stepping-stones to success; 3. Setting your house in order; 4. Sales and communications secrets; 5. Making the best use of the (well) written word; 6. Popular marketing media and options; 7. Tips, techniques and time-savers; 8. The point of it all - profitable customers.

Additional Information

Additional Information

SKU GOR004855681
Title The Marketing Toolkit: Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading...
Author By (author) Jeff Della Mura
Condition VERYGOOD
Binding Type Paperback
Publisher Little, Brown Book Group
Year Published 2009
Number of Pages 166
ISBN 10 184528285X
ISBN 13 9781845282851
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

Good marketing really can transform a business but here's how to get to the nuts and bolts of what is right for your business. This book supports anyone who is responsible for the survival and success of businesses by simplifying the marketing process. It delivers actionable steps on more than 60 topics which form the core of marketing - understanding customer needs in order to satisfy them profitably. It uniquely covers associated vital issues such as working with designers, buying resources, negotiation skills, etcetera. Above all you have quick access to evergreen wisdom and uncomplicated, practical, information that will help move you forward. It is written by an expert - the author is an experienced business professional and a practising marketing professional, an accustomed teacher who knows how to write what a reader needs and a practising business adviser who has first-hand experience of the most common pitfalls and errors. Contents: 1. The ten fundamentals of marketing; 2. The stepping-stones to success; 3. Setting your house in order; 4. Sales and communications secrets; 5. Making the best use of the (well) written word; 6. Popular marketing media and options; 7. Tips, techniques and time-savers; 8. The point of it all - profitable customers.
Additional Information

Additional Information

SKU GOR004855681
Title The Marketing Toolkit: Bite-sized Wisdom - Perfect for Busy People Who Would Sooner be Succeeding, Not Reading...
Author By (author) Jeff Della Mura
Condition VERYGOOD
Binding Type Paperback
Publisher Little, Brown Book Group
Year Published 2009
Number of Pages 166
ISBN 10 184528285X
ISBN 13 9781845282851
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.