We, Me, Them and it: The Power of Words in Business by John Simmons

We, Me, Them and it: The Power of Words in Business by John Simmons

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In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. He examines ideas and examples of the use of language within the overall management of a company's identity.

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Words are a neglected resource in business life. They are available to us all; we can decide to use them well or badly. But most of the time we take words for granted and regard them purely as functional - "They're a bit like electricity - you need them to run a company but there's not much you can do to use them differently from anybody else." But the truth is that words can be used to give your business competetive advantage. So why ignore them? In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. On a practical, individual level, the book shows managers how to write inspiring business proposals, memos and letters that will make a difference. Moreover, Simmons examines ideas and examples of the use of words and language within the overall management of a company's identity.

Additional Information

Additional Information

SKU GOR002814024
Title We, Me, Them and it: The Power of Words in Business
Author By (author) John Simmons
Condition VERYGOOD
Binding Type Paperback
Publisher Cengage Learning, Inc
Year Published 2000
Number of Pages 255
ISBN 10 1587990458
ISBN 13 9781587990458
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Description

Details

Words are a neglected resource in business life. They are available to us all; we can decide to use them well or badly. But most of the time we take words for granted and regard them purely as functional - "They're a bit like electricity - you need them to run a company but there's not much you can do to use them differently from anybody else." But the truth is that words can be used to give your business competetive advantage. So why ignore them? In this insightful work, leading corporate identity expert John Simmons demonstrates the power of words to move people - from employees to customers, to suppliers and the media. On a practical, individual level, the book shows managers how to write inspiring business proposals, memos and letters that will make a difference. Moreover, Simmons examines ideas and examples of the use of words and language within the overall management of a company's identity.
Additional Information

Additional Information

SKU GOR002814024
Title We, Me, Them and it: The Power of Words in Business
Author By (author) John Simmons
Condition VERYGOOD
Binding Type Paperback
Publisher Cengage Learning, Inc
Year Published 2000
Number of Pages 255
ISBN 10 1587990458
ISBN 13 9781587990458
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.