What Would Google Do? by Jeff Jarvis

What Would Google Do? by Jeff Jarvis

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What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the history of the world - then you,re not going to survive, let alone prosper, in the Internet age.

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What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the history of the world - then you,re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today,s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ...and More He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

Additional Information

Additional Information

SKU GOR002062898
Title What Would Google Do?
Author By (author) Jeff Jarvis
Condition VERYGOOD
Binding Type Hardback
Publisher HarperCollins Publishers
Year Published 2009
Number of Pages 224
ISBN 10 0007312105
ISBN 13 9780007312108
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

What,s the question every business should be asking itself? According to Jeff Jarvis, it,s WHAT WOULD GOOGLE DO? If you,re not thinking or acting like Google - the fastest-growing company in the history of the world - then you,re not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today,s leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ...and More He applies these principles not just to emerging technologies and the Internet, but to other industries-telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing-showing ultimately what the world would look like if Google ran it. The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.
Additional Information

Additional Information

SKU GOR002062898
Title What Would Google Do?
Author By (author) Jeff Jarvis
Condition VERYGOOD
Binding Type Hardback
Publisher HarperCollins Publishers
Year Published 2009
Number of Pages 224
ISBN 10 0007312105
ISBN 13 9780007312108
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No

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