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The SAGE Handbook of Advertising

The SAGE Handbook of Advertising

Author: Gerard J Tellis

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Effective Advertising

Effective Advertising

Author: Gerard J Tellis

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Advertising and Sales Promotion Strategy

Advertising and Sales Promotion Strategy

Author: Gerard J Tellis

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Effective Advertising

Effective Advertising

Author: Gerard J Tellis

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Will and Vision : How Latecomers Grow to Dominate Markets

Will and Vision : How Latecomers Grow to Dominate Markets

Author: Gerard J Tellis

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Unrelenting Innovation

Unrelenting Innovation

Author: Gerard J Tellis

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