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Manfred Krafft
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Retailing in the 21st Century
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International Direct Marketing
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Direct Marketing
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Kundenbindung und Kundenwert
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International Direct Marketing
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Vertriebsmanagement
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Außendienstentlohnung im Licht der Neuen Institutionenlehre
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Perspektiven der Kommunikationspolitik
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Retailing in the 21st Century
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