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Michael Kleinaltenkamp
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Netzwerkansätze im Business-to-Business-Marketing
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Strategisches Business-to-Business-Marketing
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Prozeßmanagement im Technischen Vertrieb
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Business Project Management and Marketing
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Dienstleistungsmarketing
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Berufsbilder und Weiterbildungsbedarf im Technischen Vertrieb
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Technischer Vertrieb
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Prozeßmanagement im Technischen Vertrieb
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Business Relationship Management and Marketing
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Innovatives Dienstleistungsmarketing in Theorie und Praxis
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Technischer Vertrieb
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Standardisierung und Marktprozeß
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Customer Integration
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Fundamentals of Business-to-Business Marketing
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Business Relationship Management and Marketing
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Geschäftsbeziehungsmanagement
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