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Winning In Service Markets Series
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Understanding Service Consumers
Author: Jochen Wirtz
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Crafting The Service Environment
Author: Jochen Wirtz
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Pricing Services And Revenue Management
Author: Jochen Wirtz
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Service Quality And Productivity Management
Author: Jochen Wirtz
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Managing People For Service Advantage
Author: Jochen Wirtz
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Balancing Capacity And Demand In Service Operations
Author: Jochen Wirtz
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Building A World Class Service Organization (Assessment Tool)
Author: Jochen Wirtz
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Positioning Services In Competitive Markets
Author: Jochen Wirtz
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Service Marketing Communications
Author: Jochen Wirtz
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Developing Service Products And Brands
Author: Jochen Wirtz
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Managing Customer Relationships And Building Loyalty
Author: Jochen Wirtz
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Designing Customer Service Processes
Author: Jochen Wirtz
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Designing Complaint Handling And Service Recovery Strategies
Author: Jochen Wirtz
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