Competitive Advantage by Michael E. Porter

Competitive Advantage by Michael E. Porter

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Introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service.

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"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.

Additional Information

Additional Information

SKU GOR001229862
Title Competitive Advantage
Author By (author) Michael E. Porter
Condition VERYGOOD
Binding Type Hardback
Publisher Simon & Schuster
Year Published 1985
Number of Pages 576
ISBN 10 0029250900
ISBN 13 9780029250907
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No
Description

Details

"Competitive Advantage" introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying activities a firm performs in designing, producing, marketing, and distributing its product or service. It is these activities from which competitive advantage ultimately stems. By showing how all the firm's activities can be examined in this integrated way, Porter provides a practical perspective on competitive strategy.
Additional Information

Additional Information

SKU GOR001229862
Title Competitive Advantage
Author By (author) Michael E. Porter
Condition VERYGOOD
Binding Type Hardback
Publisher Simon & Schuster
Year Published 1985
Number of Pages 576
ISBN 10 0029250900
ISBN 13 9780029250907
Edition N/A
Prizes N/A
Cover Note: Book picture is for illustrative purposes only, actual cover or edition may vary.
Note: This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Ex Library No