This work analyzes one of the most successful political organizations the world has ever seen. Since the election of 1945, the Conserative Party has been decisively defeated once (1966) but has recorded eight clear victories. This independent survey provides an assessment of the party, its development and the people who have made it what it is. It asks: what is the secret of the Tories' success?; party funding - where does it come from?; electioneering - how much is the party's success down to Labour's failure? This book seeks to answer these questions, so providing an insight into the changing face of British political and social life.