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Basic Marketing Research with Excel Alvin C Burns

Basic Marketing Research with Excel By Alvin C Burns

Basic Marketing Research with Excel by Alvin C Burns

Reviews:
$20.89
Condition - Very Good
Only 1 left
Very Good

Summary

For undergraduate Marketing Research courses. Basic Marketing Research usesExcel(t) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.

Basic Marketing Research with Excel Summary

Basic Marketing Research with Excel: International Edition by Alvin C Burns

A concise presentation of marketing research fundamentals.

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

The ISBN above is just for the standalone book, if you want the book/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below.

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM (R) SPSS (R) 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

.

Table of Contents

1. An Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process Including the Problem and Research Objectives
4. Research Design Alternatives and Qualitative Research
5. Information Types and Sources: Secondary Data and Standardized Information
6. Data Collection Methods
7. Measurement Scales
8. Designing Data Collection Forms
9. Determining Sample Size and the Sample Plan
10. Data Issues and Inputting Data into XL Data Analyst
11. Summarizing your Data
12. Generalizing your Findings
13. Finding Differences
14. Determining Relationships

15. Preparing and Presenting Your Research Report



Additional information

GOR005787783
9780132598965
0132598965
Basic Marketing Research with Excel: International Edition by Alvin C Burns
Alvin C Burns
Used - Very Good
Paperback
Pearson Education (US)
20110324
416
N/A
Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us

Customer Reviews - Basic Marketing Research with Excel